An alert reader sent me photos of this disgusting campaign at the Hard Rock Hotel in Orlando.
It seems their campaign is "in bed for a cause." and they have a woman, lying enticingly in a bed, legs in the air with a come fug me look on her face. Then they have a bed in the lobby made up with pink sheets.
They have a variety of events designed to bring "awareness" to the cause of breast cancer, including a special cocktail - alcohol is a known cause of breast cancer:
"Hard Rock is also "raising the bar" for the cause with special limited-time beverage offerings, including "Flight for the Cure," a flight of Hard Rock's pink margaritas – Watermelon, Pomegranate and Wildberry – served with pink tortilla chips and house-made salsa. Other featured PINKTOBER drinks include Hard Rock's new Red Berry Press, a sweet fruit cocktail served in a coffee-press style vessel that infuses fruit into the cocktail throughout the drinking process and a fresh, non-alcoholic Wildberry Smoothie."
The entire month is full of undignified "events" that do not acknowledge the pain and suffering that we, who have this disease, go through and die from - and it perpetuates the myth of early detection as being the most important puzzle piece in cancer survival.
Hamish Dodds is the President and CEO of Hard Rock hotel. Corporate headquarters and phone number is:
HARD ROCK CORPORATE HEADQUARTERS
6100 Old Park Lane
Orlando, FL 32835
Phone: (407) 445-ROCK
Phone Toll Free US & Canada: 1-(888)-519-6683
Write them a letter or call, tell them that you are sick and tired of the sexualization of disease. Cancer should never be about the body part in which it arises, but about what cancer does to those who suffer from it. Women who undergo breast cancer treatment, and those who die from breast cancer, deserve dignity, not "come hither" advertising, with half open bathrobes and spread legs. Tell them it is not a party or celebration with chips and salsa, and that awareness is a myth. Explain that you know this is just a marketing opportunity for their brand and has nothing to do with cancer, and it disgusts you. Tell them until this campaign is handled with dignity you will never visit or eat at a Hard Rock property again.
Can you imagine, going into the bar and ordering this pink cancer drink (that causes cancer in susceptible people) and eating pink cancer chips. How low can we go??
FYI: This is what it really looks like when you go to bed with cancer:
This is not a PR letter but a terrible campaign nonetheless:
This is from University Hospital Seidman Cancer Center. They have an October "get your mammogram" drive that they titled, "Woman Up."
As in, be a woman and do the right thing and get your mammogram.
While I won't argue with their focus as a hospital (despite popular belief, I'm not anti-mammogram, I just believe they are over-inflated in today's society), I do argue with the "Woman Up" logo and the tons of pink on their page and the joyous "we are in this together vibe" which destroys the reality of cancer. Mostly, as a cancer center, they ought to realize that men get breast cancer too, and in fact, men probably are the ones surprised that they get it. A "man up, get your mammogram" approach might be more useful.
Find me a woman in this country that doesn't know she is supposed to get a mammogram.
One. I be you can't. In fact, I'm tempted to stand on a street corner for a day and ask this question. Hmmm.....
Curious to know what my male friends who get breast cancer think about this logo.
My name is Kristen and I’m an Inbound Marketing Coordinator at SaleAMP, an internet marketing agency located in Austin, Texas. One of my clients is Johnny Carino’s, an authentic Italian restaurant chain.
We are looking to partner with you to raise money for the National Breast Cancer Foundation and Young Survivor Coalition. We would love if you could simply add a banner to your site throughout the month of October to encourage your readers to check out Johnny Carino's Big Crush Campaign, which helps “crush out cancer” with these amazing organizations and also gets your readers some great freebies and discounts! Johnny Carino’s patrons who donate $2 to the National Breast Cancer Foundation will receive a $5 gift card. Also, glasses of wine will be just $5 every day of the week during the promotion.
Since 1997, the Carino's Foundation has raised and donated more than $2.7 million to charities and organizations that serve local communities. Johnny Carino’s did a similar promotion to this one around Mother’s Day, and thanks to websites like yours raising awareness, it was able to donate over $25,000 to the National Breast Cancer Foundation.
More than 40,000 women die of breast cancer every year. It is bloggers like you who help spread awareness and truly make a difference in finding a cure for this horrible disease. I’m sure we all know someone who has been diagnosed with breast cancer. Let’s join together and help out an amazing cause!
I would like to provide you with our Big Crush campaign banner to display on your blog throughout October to encourage your readers to check out Big Crush and see what it’s all about! This is a great opportunity to give back to the National Breast Cancer Foundation and the Young Survivor Coalition while getting some tasty incentives from Johnny Carino’s.
Please let me know if you’re interested in participating in this amazing campaign and I will send the banner over to you to place on your blog. I look forward to hearing from you.
Basically, you want me to advertise a restaurant for free? Worse, you want me to advertise that people should buy alcohol, a known risk factor in breast cancer? And you think I'm willing to do it because I have a cancer blog (named I Hate Pink, by the way) and thus I MUST support ANY breast cancer charity no matter what they do?
You have never read my blog, have you?
FYI: I am one of those 40k women who will die of breast cancer. And, most of us find these kinds of campaigns incredibly insensitive and it is TIME that you PR firms understand our viewpoint. You all walk in little straight pink lines without an inch of creativity.