Oh my God!!! Look at that video ad she posted! The tic tacs are pink!!! It's breast cancer awareness month, and Ann has sold out!! And, after her fantastic rant about Os for the Cure, too, I'm so disappointed.
Actually, no. This promotion has nothing to do with breast cancer awareness. Tic Tacs have a flavor, Strawberry Fields, which is the only connection to pink. Whew.
I'm a personal fan of tic tacs, being an anti-dentite. That little box is so cute, and you know it. You can't use a roll of mints for breath-freshening or dust from the bottom of your purse gets in them. The kind in the metal tin that are hinged from the side are always opening at unexpected times and spilling into the bottom of your purse, never to be seen again (at least, until you find that quarter with a mint stuck to it). The tic tac box is perfection, designed.
But, more than that, I am a personal fan of the new slogan they are using to sell it.
Shake It Up®is a rallying cry and a philosophy that playfully challenges people to explore new, exciting ways of doing things. If you've nodded off a bit in life, maybe it's time to shake things up.
If knowing your life is short does nothing else, it wakes you up to the important things in life. For me, it's loving my family and my children and making a nice home. For some, it is travel or mountain climbing. But, nodding off to your life is something that those of us with my disease no longer do, and you healthy people need that reminder too.
Their campaign continues with a cool app that interacts with the world around you: "The Tic Tac®Viewr mobile application is available for FREE to help you make the mundane world new and exciting! Use the app to dial down the boring and turn up the new and different. To get the app, text "MINTS" to 313131 (message and data rates may apply) or look for the app on Google Play and in the Apple App Store. The app is only available on iOS and Android devices"
I downloaded it in my new iPhone 5 (smirk) and they have a super cool augmented reality game that is really amazing. You can interact with their facebook page and their print and billboard ads, as well as play games independently The games are cute and simple. One is a kissing game, mentioned above in the video, that might be useful for your teenage daughter to practice her moves.
Just don't let her use the lip gloss before she borrows the phone.
Anyway, we all love tic tacs and this new marketing campaign is fun, interesting, creative - and has nothing to do with breast cancer awareness.
This post is sponsored by tic tac.
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